BuildersRx — Reply-Side DM Automation at Scale
Custom AI + Automation Build · Done-for-you system
The problem
What needed solving
BuildersRx grows by collaborating with trades creators on their reels, and the entire engine ran through manual DMs. The owner was copy-pasting the same two outreach templates thousands of times, accepting collab invites by hand, and constantly losing track of who had replied and who still needed a follow-up. At over a million followers the inbound volume made the manual approach unsustainable — every conversation depended on the owner personally being in the app.
The approach
How it was built
- 1
Built a DM automation system that handles the reply-and-management side so the owner runs relationships instead of living in the inbox.
- 2
When someone engages, it answers in the owner's own voice, routes brand inquiries, and enforces an avoid-list so the wrong accounts are never auto-engaged.
- 3
Logs every conversation to a durable record and pings the owner on Telegram the moment a real opportunity lands.
- 4
Built reply-side — it only responds to people who engage first, never cold-DMing — which keeps it platform-compliant and protects a page of this size.
- 5
Independently maintainable: the owner updates his own avoid-list from a simple spreadsheet, no developer required.
The outcome
What it shipped
- Relief from the grind — no more copy-pasting templates by hand.
- No missed collabs, with inbound handled at scale on a page with over a million followers.
- Owner stays in control of every relationship while the repetitive work runs itself.
- Gets tapped on the shoulder the instant something needs him.
The stack
Tools used
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